Quick Facts
- Founded: 2014
- Location: San Diego, CA
- Coaching Hours: 20,000+
- Education: Cooper Union (Full Scholarship)
- BBB Rating: A+ (Since 2017)
The Story Behind the Bro Coach®
In 1988, I received a full scholarship to Cooper Union for the Advancement of Science and Art in New York City, where I studied Fine Art.
For the next 30+ years, I worked as a professional artist, musician, educator, and coach mentor. I thought I had life figured out.
I was wrong.
Like many of the men I now coach, I had success on paper but struggled where it mattered most. My relationships suffered. I wasn't present for the people who needed me. I was running scripts nobody ever taught me to question.
The Breaking Point
When my son was born in New Orleans in 2010, everything changed. My family moved to San Diego, and I was forced to confront the man I'd become versus the man I wanted to be.
I dove deep into personal development, trauma recovery, and coaching methodologies. I did the work. I failed. I learned. I grew.
And in 2014, Man-UP! Life Coaching was born.
Why the "Bro Coach" Approach?
Traditional therapy creates hierarchy. You're the patient. They have the answers. There's a clinical distance that keeps you in "broken" mode.
I wanted something different.
The Bro Coach Approach is lateral. I'm not above you—I'm beside you. A fellow man who's screwed up, done the work, learned the lessons, and can show you the shortcuts.
Brotherly love meets proven methodology.
No clinical distance. No judgment. Just one man helping another become who he's supposed to be.
20,000+ Hours Later
I've coached business owners, executives, developers, bankers, military personnel, artists, and professionals from every walk of life.
The surface problems differ. The core issues are almost always the same: men who were never taught how to be present, how to be vulnerable, how to lead with love instead of performance.
If that sounds like you, let's talk.