Frequently Asked Questions

Life coaching focuses on present challenges and future goals, using goal-setting, accountability, and practical strategies. Therapy typically addresses past trauma, mental health diagnoses, and clinical treatment.

We're coaches, not therapists—we help you optimize your life, not treat illness. If you need therapy, we'll tell you that honestly and recommend appropriate resources.

The Bro Coach® Approach is our proprietary methodology developed through 20,000+ hours of one-on-one coaching with men.

Traditional therapy creates hierarchy—you're the patient, they have the answers. Our approach is lateral. Dennis isn't above you—he's beside you. A fellow man who's done the work, screwed up, learned the lessons, and can show you the shortcuts.

Brotherly accountability meets proven methodology.

Men face specific challenges that require a specialized approach. The scripts we received growing up—provider, protector, performer—often don't include the tools for emotional intelligence and genuine connection.

The Bro Coach methodology was developed through 20,000+ hours of coaching men specifically. We understand how high-achieving men think, what holds them back, and how to break through. This focus allows us to be more effective than generalist coaches.

Our coaching addresses four core pillars:

• Problem Solving: Assessing stressful situations without losing focus
• Discipline & Routine: Building sustainable daily, weekly, and monthly structures
• Creativity & Mindfulness: Achieving calm amidst chaos, being present
• Validation & Confidence: Building self-worth from within, not external approval

Common presenting issues include relationship struggles, work-life balance, leadership challenges, feeling "stuck" despite success, and the gap between professional achievement and personal fulfillment.

The first step is booking a free 30-minute strategy session. During this call, we'll:

• Diagnose what's actually broken in your situation
• Identify 2-3 highest-leverage focus areas
• Give you actionable steps you can take this week
• Determine if we're the right fit to work together

No obligation. No pressure. If we can't help you, we'll tell you that.

Every engagement includes:

• Weekly one-on-one sessions with your coach (video call)
• Brotherhood Community access via private Discord
• Direct support between sessions for urgent situations
• Proprietary resources and frameworks developed over 20,000+ hours

The specific structure and duration is customized based on your goals and situation.

Depending on availability and fit, you may work with Dennis or one of our certified coaches (Zach, Steve, or Faisal). All our coaches have been personally trained and mentored by Dennis in the Bro Coach methodology.

During your strategy session, we'll discuss which coach is the best fit for your specific situation.

There's no one-size-fits-all answer. Some men see breakthrough results in a few months. Others benefit from longer-term partnership.

What we can tell you: meaningful transformation doesn't happen overnight, and we're not interested in quick fixes. If you're looking for a magic bullet, we're not the right fit.

We don't publish pricing publicly. Not because we're playing games—because this isn't a commodity service where you compare rates.

Every coaching engagement is customized based on your situation, goals, and timeline. We'll discuss investment during your free strategy session once we understand your needs.

What we can tell you: This is premium coaching for men who can afford to invest in themselves. If budget is your primary concern, we're probably not the right fit.

Yes, it's genuinely free. The "catch" is that we use these sessions to find men who are a good fit for our coaching program.

If you qualify and want to continue, we'll discuss options. If not, you still leave with actionable insights. We don't do hard sells or pressure tactics—that's not who we work with.

All coaching sessions are conducted via video call (Zoom). This allows us to work with men worldwide while maintaining the face-to-face connection that makes coaching effective.

Our office is in San Diego, CA, but you don't need to be local to work with us.

100% confidential. What you share in sessions stays in sessions. We don't share client information, use real names in marketing without explicit permission, or discuss your situation with anyone.

This is a safe space for honest conversation. Many of our clients are public figures, executives, and professionals whose privacy is paramount.

Professional success is often exactly why men need coaching. The skills that made you successful at work—problem-solving, optimization, performance—can actually create blind spots in personal relationships.

Our clients are typically high-performers who dominate professionally but struggle where it matters most: marriage, family, personal fulfillment. If that sounds familiar, you're exactly who we help.

That's exactly what the free strategy session is for. We'll assess your situation and tell you honestly whether we can help.

Coaching isn't right for everyone. It requires willingness to look at yourself, take ownership, and do the work. If we don't think you're ready or we're not the right fit, we'll tell you.

Yes. Many men start coaching without telling their partner, and that's perfectly fine. This is your journey.

Often, the changes you make will speak for themselves. Your partner will notice the difference—and at some point, you may choose to share what you're working on. But that's your call.

The Bro Coach approach is different from traditional therapy and most coaching programs. Our methodology was built specifically for high-achieving men, by someone who understands how you think.

Many of our clients tried other approaches first. What makes this work is the combination of proven methodology, lateral (not hierarchical) relationship, and direct accountability. Book a strategy session and experience the difference.